Katy Perry claim to have discovered or branded the hottest acne treatment – PROACTIVE CA. Ironically the treatment in currently available in Canada and we do not know when there is a roll out to the USA and the rest of the region.
Backed by a substantial offline marketing effort the company believes that they have discovered a sure winner with females 25 and under. There is currently an added sensation to the discovery with the offer being branded with Katy Perry, and thus making it a double threat with both celebrity and brand appeals.
We hope to monitor the success of this product.
